"Twelfth Five-Year" medical instrument and equipment market doubled

Focus on the "Twelfth Five-Year Plan"

The "Twelfth Five-Year Plan" clearly puts forward "improving the basic medical and health system", which has made the industry have new expectations for medical reform.

At the same time, the promulgation of the "Major Work Arrangements for the Five Key Reforms of the Medical and Health System in 2011" has intensified the efforts of medical devices to the countryside. The Arrangement clearly states that this year we will complete the task of building a three-tier rural health service network and urban community health service institutions. We will support 300 on the basis of the previous two years, so we will go to county hospitals, 1000 so that we will go to central township hospitals and 13,000. Construction of the above village clinics.

The reporter's investigation found that the medical device industry has entered a period of rapid development as medical device companies further dig deep into the “going to the countryside+community” market and under the continual adjustment of structure and industrial upgrading.

At the 23rd International Medical Instruments and Equipment Exhibition held in mid-March, market research firm Frost & Sullivan predicted that the entire medical instrument and equipment market in China will double to $53.7 billion from now until 2015.

"We expect China's medical device market to maintain a fairly high growth rate in 2011." Yesterday, Cai Tianzhi, director of the Medical Devices Division of the China Medical Insurance Association, told the Shanghai Securities News that with the impact of the earthquake in Japan and the suspension of production of related Japanese companies, The sales of medical device products exported from China to Japan will also rise. "In particular, the protection and radiation-resistant products will increase the export growth significantly." In addition, it is worth noting that in the product innovation and independent research and development of medical device companies, the relevant state departments will increase the support of special funds. .

In the "Twelfth Five-Year Plan" period, what breakthroughs can China's medical device industry achieve? According to informed sources, "Technology research, product research and development, platform construction and base construction will be the development focus of China's medical device industry during the 12th Five-Year Plan period." At the same time, China will vigorously adjust the development direction of the medical device industry. And product structure, support and develop independent intellectual property rights, promote industrial development, and actively boost market confidence.

Medical insurance expansion

In the past 2010, the development momentum of China's medical device industry was particularly eye-catching. The market scale broke through the 100 billion yuan mark, reaching 120 billion yuan, with a growth rate of 23%. It has written a lot in the history of China's pharmaceutical industry. a sum.

The rapid expansion of China's medical device market is inseparable from the strong support of governments at all levels for medical and health care in recent years. According to national statistics, in 2006, the national health expenditure was 132.023 billion yuan. By 2010, this expenditure had increased to 443.9 billion yuan. Among them, the central government's medical and health expenditure reached 148.535 billion yuan, and the local fiscal health expenditure reached 295.4 billion yuan, which was 10.76 times and 2.50 times respectively in 2006.

In order to promote the implementation of the new medical reform, the state promised to invest 850 billion yuan ($123 billion) in the three years from 2009 to 2011 to establish a universal health insurance system, covering 90% of the Chinese population by 2010, while focusing on Improve the construction of rural areas and community health service centers.

In the government work report of the two sessions this year, it was clearly pointed out that "to promote the reform and development of medical and health care, this year we must raise the financial subsidy standard for urban residents' medical insurance to 200 yuan, and the national per capita basic public health service funding standard will be raised to 25 yuan."

In this regard, CITIC Securities analysts pointed out that with the deepening of medical reform, the proportion of government and social health expenditures in total health expenditure has increased from 40% in 2001 to 61.8%, and the price reduction of drugs that have become the staple of the pharmaceutical market is exactly the government's Evidence of efforts in this direction. To reduce the cost of treatment, the localization of therapeutic instruments and consumables is an inevitable trend.

According to analysis, the sales of medical devices in China have continued to expand in recent years. In 2000, the sales revenue was 14.5 billion. By 2009, it has exceeded 80 billion. The compound growth rate has reached 21% in the past 10 years, and the possibility of future growth is not ruled out.

Industry researchers pointed out that factors such as population aging, health awareness, new medical reform and industrial policy support will provide strong support for the rapid growth of medical device demand in the next 10-15 years. The advancement of science and technology in the upstream industry and the improvement of the level of basic industrial manufacturing have laid the foundation for the development of the medical device industry.

"In the future, China's medical device development will be divided into two levels." Guo Fanli, a researcher in the pharmaceutical industry of China Investment, told reporters that "in accordance with the "National Medium- and Long-Term Science and Technology Development Plan", China's two major development directions of medical devices: It is technology and product research and development. Under the steady implementation of the new medical reform, increasing the research and development of medical device products is the current focus; on the other hand, the construction of industrial platforms and the construction of bases, it is urgent to change this aspect of 'scatter, chaos, bad'. The situation, to achieve healthy development."

At the same time, the export of medical device products in China is also worth looking forward to. According to Cai Tianzhi, director of the Medical Device Division of the China Medical Insurance Chamber of Commerce, China's medical device products are of high quality and low price. On the basis of continuous improvement in manufacturing process and R&D level, the export situation is rising, and the development prospects in the next 2-3 years are also quite high in the industry. I am optimistic.

In fact, in 2010, China's medical equipment exports and imports simultaneously created the highest record in history: in 2010, China's total import and export of medical equipment reached 22.656 billion US dollars, an increase of 23.47%. Among them, the export value was 14.699 billion US dollars, an increase of 20.05%; the import value was 7.957 billion US dollars, an increase of 30.35%.

“If China's medical device products can maintain the existing international market share and expand in 2011, the annual export is expected to achieve 15% growth. It is estimated that the total import and export of medical devices in China is expected to exceed US$25 billion in 2011.” China Medical Insurance Chamber of Commerce professionals analyze the reporters like this.

"Going to the countryside + community" space unlimited

Insiders pointed out that in this era, China's medical device market has ushered in an important period of development opportunities. Especially the low-end medical device products in the market of the vast rural and community hospitals. Outstanding. Chen Jian, director of Yuyue Medical, said that the company’s ultrasonic atomizer was used as an example. Last year, the company’s ultrasonic atomizer sold more than 40,000 units in Hunan alone, which surprised him. Later, I learned that the local health care reform plan requires that each natural village health facility must be equipped with an ultrasonic atomizer product.

In the future, the primary and secondary medical institutions in the second and third tier cities and towns will be the top priority of China's medical device market. In the view of Mr. He, the representative of Wandong Medical Securities Affairs, including the economically backward regions such as the central and western regions, it is also the future development focus. With the growth of consumption power in these regions, the investment in the national medical reform will continue to increase, and the growth of districts and counties will Quite broad.

In 2010, Xinhua Medical achieved operating income of 1.342 billion yuan, an increase of 51.52%, and a net profit of 64.62 million yuan, an increase of 46.76%. An important reason for its rapid growth came from county-level hospitals. Soochow Securities industry analysts said, "The state has proposed to support the construction of 2000 county-level hospitals and the investment, replacement and upgrading of hospital-sensing equipment, making the company's hospital-sensing equipment grow with full motivation. Xinhua Medical is occupied by county-level hospitals. The market share is above 70%."

In fact, as early as five years ago, GE Electric and other companies have seen more opportunities for China's primary health care institutions in second- and third-tier cities, and have written relevant reports. Since 2006, Philips Medical Devices' “going to the countryside” has been rolled out across the board.

In the eyes of senior industry insiders, at present, it is difficult for foreign capital to go "down". After all, the level of consultation in hospitals in China's vast rural and underdeveloped areas is low, and the ability of medical personnel to control high-end medical equipment is not enough. The expensive high-end equipment of foreign capital is not the right way. Domestic medical device companies that mainly produce low-end products are more aware of the market, and the sales terminals are also easier to penetrate. The products developed are also marketable. Therefore, at the level of primary medical institutions, to some extent, foreign investment The company is being forced back step by step.

“The development of rural and community primary hospitals will bring new opportunities to the medical device industry.” Yang Xingguo, director of the Beijing office of Yuyue Medical Equipment Co., Ltd., said in an interview. For example, a general-purpose diagnostic system can find a place to use in primary hospitals. The general diagnostic system is a wall-mounted medical device that integrates stethoscopes, sphygmomanometers, oximeters, thermometers, ophthalmoscopes, otoscopes, laryngoscopes, etc., and patients can get in the community or in the countryside. treatment.

In addition, the update and upgrade of China's primary medical institutions have also provided significant growth in market demand.

Mr. He from Wandong Medical pointed out to reporters that the upgrading of medical institutions in districts and counties and the adjustment of product structure and the growth of rural social security will continue to expand the company's business volume.

The question now is whether the rapid growth of China's medical devices brought about by the expansion of markets such as the countryside and the community can continue.

In the "Major Work Arrangements for the Five Key Reforms of the Medical and Health System in 2011" announced in February this year, it was clearly stated that the completion of the rural three-level health service network and the construction of urban community health service institutions will be based on the previous two years of support. Support 300, so the county hospitals (including Chinese medicine hospitals, the same below), 1000 so the central township hospitals and more than 13,000 village clinics. It is equipped with mobile roving medical service vehicles for remote areas and mountainous areas in the central and western regions.

Insiders pointed out that in 2011, although the new medical treatment will be improved, the urbanization construction will slow down, but the country's new rural construction has just started. About 800 million farmers in China live in rural areas. Due to the existence of the urban-rural dual economy, China's vast rural areas are still very backward, and infrastructure construction is rather weak. In order to effectively alleviate this contradiction, the state will continue to increase support for the vast rural areas and backward areas in the future. Due to the large population, wide regional and large stalls, the construction of the new rural countryside will be a long-term process, and this process is the driving engine for the long-term growth of China's medical device market.

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