In November 2023, Embraco, a leading name in refrigeration technology for both residential and commercial markets under Nidec Global Appliance, unveiled a fresh strategic direction aimed at redefining its role in the industry. This announcement marks a significant shift in how Embraco intends to position itself, with an emphasis on integrating product offerings while leveraging data intelligence to deliver comprehensive solutions. The goal? To double net sales within the next five years.
At the heart of this transformation lies a commitment to innovation and sustainability. Embraco's 52-year legacy in the field is now guiding its efforts towards creating smarter, more efficient products that align with evolving consumer needs. By synchronizing components and expanding their range of compressors and condensing units, Embraco aims to set a new standard in performance and reliability.
President of Nidec Global Appliance, Guilherme Almeida, highlighted the importance of staying ahead of industry trends. "Our new approach not only builds upon our past successes but also reflects our dedication to pioneering advancements such as variable-speed technology and natural refrigerants," he stated. He further emphasized the integration of connectivity into their product lines, which he sees as a game-changer. "By enhancing our capabilities in these areas, we empower our customers with greater control over their operations and streamline processes for them."
Looking ahead, Embraco is keenly aware of the pressing issues facing the refrigeration sector today—climate change and increasingly stringent environmental policies. In response, they are investing heavily in research and development focused on energy efficiency, miniaturization, and reducing noise levels. "Sustainability remains at the core of everything we do," said Guilherme. "But we won't stop there; we're determined to provide exceptional service alongside top-tier returns on investment."
With eight dedicated R&D centers staffed by over 500 highly skilled engineers worldwide, Embraco continues to lead the charge in shaping future market dynamics. These experts are tasked not only with improving existing technologies but also envisioning what comes next. As Guilherme put it, "Over the last half-century, we've shaped countless trends in this space, and now we're gearing up for even bigger breakthroughs that will keep driving progress forward." Stay tuned for some exciting developments soon!
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