Huiyuan launches normal temperature NFC fresh fruit juice to meet the needs of health consumption upgrade

As a new force category of juice drinks, NFC juice is a fresh fruit juice that is washed and pressed out of juice. It can be directly canned after instant sterilization, completely retaining the original fresh flavor of the fruit, satisfying consumers' freshness, green, nutrition and health. , security needs.

According to the relevant person in charge of Huiyuan, NFC juice is still in the market introduction period in China, and its proportion in the domestic market is still small. Relevant data show that the current annual production of NFC juice in the United States is about 1.75 million tons, and Brazil is 1.2 million tons, while the annual output of NFC juice in China is only 30,000 tons. Huiyuan Juice firmly believes that China's NFC market has huge consumption potential and will become the next outlet for the development of fruit and vegetable juice.

In 2017, Huiyuan NFC fresh fruit juice came into being. According to reports, this juice will focus on the quality of life, the pursuit of healthy white-collar workers and high-end people as the core target group, focusing on the core benefits of "can chew natural juice, fresh and good taste." The selection of Brazilian sweet oranges with a sugar acid ratio of 17.5 is used as a raw material. The German Kangmei seven-layer aseptic paper multi-angle bag is used. At the same time, the "aseptic cold filling" production process and equipment are adopted, and the packaging design quality is full.

Huiyuan's introduction of fresh fruit juice not only satisfied the market growth demand of NFC juice industry, but also enabled Huiyuan to successfully seize the high-end market of NFC juice at room temperature, further consolidating Huiyuan's leading position in the juice industry. Industry experts also said that the juice beverage industry is starting to take off in 2017. Huiyuan has taken the initiative in the market and has taken a relatively large advantage.