Mobile Fitness App: Keep Regain Tencent C+ Wheel Investment

Only one month after the disclosure of the C-round financing, the sports application Keep announced for the first time through Tencent Ventures, which has obtained the C+ round strategic investment from Tencent. The specific financing amount has not been disclosed.

Keepin founder and CEO Wang Ning revealed that the core purpose of this round of financing is "hope to use more funds, deepen the content and brand, and continue to polish products to enhance the user experience." Wang Ning also said that in addition to the funds from Tencent, Keep pays more attention to the resources and product support that Tencent has obtained.

According to public information, Keep is a mobile fitness tool that focuses on fitness. It also has certain social attributes, and users can exchange ideas. Keep has been online since February 2015. Up to now, there have been 50 million users and several rounds of financing.

Mobile Fitness App: Keep Regain Tencent C+ Wheel Investment

In November 2014, it received an investment of 3 million yuan in angels. In March 2015, it won the $5 million Series A round of financing from Ventech (Bin Tai Capital) and BAI (Betasman); in July 2015, it received the $10 million B round of financing from GGV (Jiyuan Capital), BAI Tasman) and Ventech (Intime Capital) followed suit. In May 2016, Keep completed a $32 million Series C round of financing, led by GGV (Jiyuan Capital) and Morningnside (Morning Capital).

When it was first launched, Keep had only 7 training programs and 16 single trainings. Today there are 20 training programs and 76 single training sessions. On the basis of the original course, the company launched stretching, rehabilitation training, yoga, massage and other categories, and added Zou Shiming boxing, battle skipping, and Qiu Bo, Liu Xiang and other athletes. Moreover, in addition to the video fitness course, Keep also introduced the running function and e-commerce section in version 3.0. Users can use Keep to run outdoors, and also buy equipment needed for sports in Keep. In the process, Keep also transformed from the original fitness tool to the sports platform, hoping to meet the user's more sports needs.

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