Calendar: Mengniu those "can not afford to hurt"

From the time when it was caught in the “melamine incident” to the number of “quality doors” that broke out in 2011, the reason why Mengniu stood up to the forefront of public opinion was no longer the glorious record of the industry leader, but the unrest and suspicion of its many problems. Here, People's Network Sichuan Finance Channel has a special inventory of events in which Mengniu was caught in the “milk gate”.

Recently, AQSIQ has conducted sampling inspections of liquid milk products throughout the country. A batch of products produced by Mengniu Dairy (Meishan) Co., Ltd. were found to have aflatoxin M1 exceeding 140%, and aflatoxin M1 was known Carcinogens have a strong carcinogenicity. In response to this situation, Mengniu admitted the test results on the official website and “apologized to consumers nationwide.” However, Mengniu's position was strongly criticized. When the issue of dairy product quality and safety has become a scar on the hearts of the people, it is obviously not enough to "appoint an apology" to calm down their anger and questioning. Afterwards, it is said that "taking a good quality level" is not as good as giving a reasonable amount of serious consequences. Explain and solve the solution. From the time when it was caught in the “melamine incident” to the number of “quality doors” that broke out in 2011, the reason why Mengniu stood up to the forefront of public opinion was no longer the glorious record of the industry leader, but the unrest and suspicion of its many problems. Here, People's Network Sichuan Finance Channel has a special inventory of events in which Mengniu was caught in the “milk gate”.

1: “Melamine incident” drowned in Mengniu In September 2008, AQSIQ conducted a special inspection of liquid milk melamine. The results showed that the vast majority of liquid milk was safe. However, there were 11 batches of melamine detected in 121 batches of Mengniu products. The “melamine incident” directly led to Mengniu Dairy’s first loss since the IPO, which was as high as hundreds of millions.

2: Mengniu Telansu milk violation added OMP

On February 11, 2009, a number of domestic media reported that Mengniu's TMP additive OMP was illegal. Fang Zhouzi wrote that the IGF-1 in OMP can increase the incidence of cancer. On February 12th, Mengniu disclosed to the media the research report of the Peking University Medical Department, saying that OMP has a significant effect on inhibiting bone resorption, but the published part of this report does not specify the test method. On the 13th, the Ministry of Health and other six ministries and commissions organized experts to discuss the edible safety of OMP used by Mengniu Company and believed that the product would not harm human health, but pointed out that the addition of OMP without the approval of the Ministry of Health violated the "Food Hygiene Law" and Exaggerate the promotion of product features without authorization. On February 14th, Mengniu Group responded that Mengniu had treated OMP raw materials as new resource food materials, so there was no application. OMP is not the same substance as IGF-1 and cannot cause cancer.

3: Guangdong sampled Mengniu “casual” ice cream coliforms exceeded the standard In November 2011, the Guangdong Administration for Industry and Commerce announced the third quarter of the ice cream beverage food quality monitoring situation, including Mengniu “with hazelnut chocolate ice cream”, including 12 batches of ice cream It was found to be unqualified. Among them, Mengniu's unsuitable ice cream exceeded the standard in the total number of colonies and two important microbiological indicators of coliform bacteria. Some health experts said that the total number of bacteria and coliforms were unqualified, and they could easily cause gastrointestinal discomfort, diarrhea and other symptoms. Severe exceedances could easily cause intestinal infectious diseases or food poisoning.

4: Mengniu crown probiotic yogurt Jingxian "Insect Gate" manufacturers will not deal with consumers Chen bought a bottle of Mengniu in the supermarket benefits milk yogurt, home open and found smelly, a mass of dark things in a piece , picking it out with a straw, actually all is dead insects. In this regard, consumer Chen expressed anger and made phone complaints. However, Mengniu's customer service evaded it on the grounds of being too late and refused to go to the scene. Chen had to leave a phone call and let him choose to deal with it.

5:251 Pupils drinking Mengniu students' collective milk poisoning after school milk On April 22, 2011, a student collective food poisoning incident occurred in Yulin City, Shaanxi Province. More than 700 students in the central primary school of Yuhe Town, Leiyang District had finished 20 minutes of drinking milk from Mengniu students. Fever, diarrhea, vomiting and other symptoms occurred one after another and 16 students were rushed to hospital for treatment. At the request of parents, more than 200 students with similar symptoms were sent to three major hospitals in Yulin City for medical treatment. The hospital was initially diagnosed with bacterial food poisoning.

6: Mengniu low-fat high-calcium milk acid green plant said "a basket of oranges always have one or two bad"

In August 2011, Mr. Tan and his party ate Chinese food in a certain restaurant in Changsha. The original milk without Kaifeng was poured out with green water. After calling the manufacturer's phone, the Mengniu Dairy Complaint Commissioner actually argued: “The hot weather, paper packaging will inevitably deteriorate, like a basket of oranges, there will always be one or two will be the same. Our products are After being sterilized by high temperature and sealed, it is shipped to all markets.The product does not have quality problems, and may cause the package to “leak but not leak milk” due to high temperature impact and other factors during the transportation process. This happens."

7: Mengniu ice cream to eat a screw cap required to delete microblogging only lose money in August, a netizen made microblogging remarks said that he opened the buy back Mengniu ice cream to eat, found that the back of the ice cream was actually embedded with a diameter of about 1 cm Black screw cap! The Weibo was frequently forwarded by more than 300 people in less than a day, causing heated discussions. The netizen then called the complaint hotline on the Mengniu ice cream bag to complain to the Mengniu Group headquarters. The responsible person of Mengniu responded to the netizen's reply that they had verified the matter. According to past experience, the company eventually agreed to compensate 500 netizens through negotiation, but the premise is that the relevant microblog needs to be completely deleted.

8: Mengniu Dairy is suffering from severe organic diarrhea caused by organic milk. Consumers in Zhuhai City purchased a box of organic milk produced by Mengniu Dairy Co., Ltd. from the consumer market. The production date was 2011.05.15. Do not want to have a severe diarrhea after just finished drinking a box. After the consumer reported the problem to Mengniu, the company admitted that it was their milk but refused to acknowledge that milk had a problem. They said that their products had passed the national inspection report and were qualified products, allowing consumers to take the milk themselves for testing.

"Only for quality life," Mengniu is still the case, what can the community believe?