Pharmaceutical investment must also pay attention to market research

The market research of pharmaceutical investment promotion is almost the first step for anyone and any organization to formulate marketing strategies and plans. This should be an unquestionable consensus in the industry. The China Merchants Investment Network pointed out that whether it is the manager of the investment promotion department of pharmaceutical investment enterprises or the top decision maker or the consultant of pharmaceutical investment planning, the investment promotion plan needs to conduct research on the relevant environment, even if a commercial shop is opened in a commercial street. It is also necessary to understand the surrounding environment. Otherwise, it may become an "environment" and an "environment". Return to one sentence: There is no right to speak without investigation.

First, the pharmaceutical investment team needs to produce necessary product information, medical investment manuals and other necessary information. The product features are clear and contact details are clear so that customers can contact the company in a timely manner. The pharmaceutical investment team can be sophisticated. Some companies are responsible for the selection of target customers by the Ministry of Merchants and the sales department to negotiate contracts. Some are establishing a complete regional pharmaceutical investment promotion team throughout the country. There are also several people who are each responsible for a large area, running office.

Secondly, pharmaceutical investment personnel can properly collect security deposits according to the product and location conditions. Gradient rebate policy, pharmaceutical investment promotion, and as far as possible to provide support and rewards to large customers and have good growth of small and medium-sized households. According to the market capacity and experience values ​​of different cities and the combination of local bidding and medical insurance, and other practical factors of pharmaceutical investment, set the regional annual index, the first batch of shipments, and the progress of the annual index. Formulate a list of product indicators for approval. Determine what is appropriate to take out as a national distributor, which is suitable as a regional agency, and what needs to be combined with pharmaceutical investment promotion.

The investigation of pharmaceutical investment market is the basic work and premise work for companies and products entering the market. Standardized and comprehensive market research is a systematic project. Work in this area Whether the leadership of the strategic level or the tactical level of the leadership of our country's enterprises, whether subjective or action, we failed to attach importance to it. To underestimate investigations and studies and to retreat behind closed doors cannot but be said to be a common problem for Chinese business managers. Pharmaceutical investment promotion should also focus on market research. The significance of market research is best suited to the interpretation of the theory of the grandson of ancient military strategists: "Know yourself, know each other, and fight every battle." This is the most concise and incisive aphorisms that I have seen so far.