The expansion of the mobile medical market in 2012 gave birth to a new business model survey and analysis

The global mobile medical market continues to heat up, and the report released by the GSM Association in February showed that the global mobile medical service application will bring mobile operators 11.5 billion U.S. dollars in revenue within five years, and medical device manufacturers, content and applications in the mobile healthcare industry chain Business and healthcare providers will receive $6.6 billion, $2.6 billion, and $2.4 billion in revenue, respectively. The strong momentum of mobile medical development has driven the development of related industries and attracted more companies to join the mobile medical market.

Mobile health care is known as the “Pearl of the Crown” and is a focus of attention of the Ministry of Health. The hospital is an important area of ​​mobile medical development. Taking Beijing as an example, in July 2005, China's first bedside mobile nursing system was formally put into use at Peking Union Medical College Hospital. Since then, Ditan Hospital has used a key patient management system to monitor the patient's safety status, and the children's hospital has adopted a baby management system for infant identification. Management with health conditions. Of the nearly 60 tertiary hospitals in Beijing, only a few hospitals have implemented and used mobile care systems. The potential of the mobile care market in Beijing is evident. Since 2012, many hospitals, including Beijing Cancer Hospital and Beijing Jishuitan Hospital, have begun to implement mobile medical systems. Mobile medical care is still the focus of hospital information construction. With the continuous rise of mobile medical care, the speed of mobile medical care will continue to accelerate in the next 3-5 years.

In addition to the professional in-hospital mobile medical system, the popular iPad mobile terminals have also emerged in the mobile medical field. The mobile health care station of the People's Liberation Army 309 Hospital adopts the iPad as a mobile terminal, and medical staffs have shown that the iPad really improves their clinical work efficiency. At the same time, apple medical applications continue to heat up, and there are nearly 13,000 healthcare applications in the Apple App Store. However, industry experts also stated that the iPad is not suitable for mobile medical use, and it is not convenient to carry it. The short battery life and other shortcomings prevent the iPad from entering the medical industry.

The 3G mobile communication technology is maturing, and the mobile medical industry is increasingly under the scrutiny of the health management department. The mobile medical project deployed in the “12th Five-Year Plan” of e-commerce covers a number of pilot demonstration projects in the field of telemedicine, community health, and rural health informatization, and was published in the “12th Five-Year Plan” of the Internet of Things released by the Ministry of Industry and Information Technology. Smart medical is one of the nine major focuses. It is also inseparable from mobile medical care. At the same time, the national major special project "regional coordinated medical service demonstration project" is also inseparable from the support of mobile medical care. In order to actively promote and guide the rapid development of the mobile medical industry, promote the wide application of information and communication technologies and the innovation of medical and health service models, popularize and promote new types of mobile medical technology products, and research and explore the development path suitable for China's mobile medical industry. The theme of “innovation, intelligence, service, and win-win” 2012 China Mobile Medical Industry Conference will be held in Beijing on March 28. The conference will discuss in depth the topics of mobile medical industry development, innovative technologies and business, and cooperation models. communicate with.

In 2012, more companies and investment institutions are rushing into the mobile medical market. Mobile operators, medical device manufacturers, terminal manufacturers, system integrators, and software solutions providers are all important links in the mobile healthcare industry. The cooperation model and profit model are still at the stage of exploration. Industry experts have also repeatedly called for the determination of mobile medical standards as soon as possible. At the first China Mobile Medical Industry Conference, the Ministry of Industry and Information Technology, the Ministry of Health, China Mobile, China Unicom, China Telecom, Huawei, and other high-level executives all agreed that the “12th Five-Year Plan” period will focus on mobile medical services. The influx of a large number of enterprises is conducive to the development of the mobile medical industry. As a result, mobile medical services based on information and communication technologies will also create new business models.