Wearable originator Jawbone gives up the sports bracelet to attack the medical field
According to foreign media TechCrunch, Jawbone, the originator of wearable devices, is seeking a transformation and will abandon the consumer sports bracelet business. The future focus will be on B2B devices. According to TechCrunch's report, Jawbone is trying to raise funds for the transition. Their target population will no longer be ordinary consumers, but medical practitioners. It is reported that Jawbone will introduce a model of hardware and long-term service bundling for professional medical institutions. In fact, a year ago, there was news that Jawbone had been developing a medical device and it will be launched in 2016. However, I did not find out about the product. In 2011, Aliph, a company that uses Bluetooth headsets and speakers as its main products, released the UP series of healthy bracelets and officially changed the company name to Jawbone in the same year. At the time, Jawbone was seen as a pioneer in the field of wearable devices. However, Jawbone's sports bracelet products have not been updated for nearly two years. According to IDC's report, in the third quarter of 2016, the top five companies in terms of smart wearable sales were Fitbit, Xiaomi, Garmin, Apple and Samsung. Jawbone, which once sold the world's second largest, has disappeared from the list. In May last year, it was reported that Jawbone had stopped manufacturing its UP series bracelets and sold the inventory to third-party dealers in exchange for income guarantees. In addition, Jawbone has repeatedly reported a financial crisis. Jawbone was even forced to sell the wireless speaker business due to the failure to pay the amount owed to the customer service agent. In November last year, Jawbone cut 60 employees, accounting for 15% of the global workforce. All of the above indications indicate that Jawbone is very likely to abandon the consumer wearable device business. As for when the company's medical equipment can be launched, it depends on whether it can successfully integrate enough funds. As the originator of the past, Jawbone's decline is an indisputable fact. Although Jawbone wants to help himself through transformation, the outside world is not optimistic. The 21st Century Business Herald quoted the opinion of wearable equipment analyst Cai Zhuoyu: "If you only do general medical and health products, there are already quite a lot of players. Jawbone has no core competitiveness and no brand value. From advanced to professional level, Jawbone needs time to improve product reliability and needs to go through FDA certification, it is difficult to achieve success with the talent, technology, capital and brand accumulation of start-ups, so its better destination is to cooperate with big brand manufacturers. Without the help of big companies, Jawbone's current situation, It is likely to experience layoffs or bankruptcies within 1-2 years." Foot Spa Machine,Foot Tub Spa Pedicure,Foot Bath Massager,Bubble Foot Spa Huaian Mimir Electric Appliance Co., LTD , https://www.mmfootspabath.com