Selling high-calorie foods in regular packaging helps fight obesity
Selling high-calorie foods in regular packaging helps fight obesity March 24, 2017 Source: China Biotechnology Network According to an authoritative researcher, the use of ordinary packaging to sell high-calorie foods can effectively prevent obesity. The researcher won a generous neuroscience award for his research on brain reward systems. Wolfram Schultz, a professor of neurology at the University of Cambridge in the United Kingdom, said that the colorful packaging of high-calorie foods and attractive advertisements encourage people to buy more, putting people at risk of eating too much and causing obesity. Schultz said at a press conference announced at the 2017 Brain Prize: "We should not advertise, promote, or encourage people to eat high-calorie foods. There should be some way to regulate the amount of calories you want to consume. Desire. We don't need too much heat." He added: "The colorful packaging of high-calorie foods will definitely make people buy more. Once they enter the refrigerator, you will see them every time you open the refrigerator, then you will eventually eat them and eat too much. ." Schultz shared the €1 million prize from the Danish Lundbeck Foundation with Peter Dayan, head of the Department of Computational Neuroscience at the University College London, and Ray Dolan, head of the Center for Computational Psychiatry and Aging at the University of London. Their research sheds light on how the brain uses rewards to activate learning and shape behavior. Thirty years ago, Schultz studied neurons that release dopamine, a chemical messenger in the brain. He found that when animals are rewarded in the form of juice, their neurons become active. Face Mask,3 Layer Dust Mask,Face Mask Medical,Eco-Friendly Face Mask KUTA TECHNOLOGY INDUSTRY CO.,LIMITED , https://www.kutasureblue.com