Mengniu finally declared that the replacement of "renewed milk" was under pressure and became dissatisfied.

Only by taking responsibility for the responsibility of "changing milk" and starting with serious reflections on and improvement of the issue of each food scandal, will people really see "change" and Mengniu will have tomorrow.

Mengniu's sales manager in Yiwu, Zhejiang, tampered with the date of milk production. Under pressure from public opinion, Mengniu finally issued a statement saying that it would unconditionally replace the renewed milk. People are not satisfied with such a response.

A sales manager, from the acquisition of temporary milk, to the change of production date, to the re-entering the market, actually all the way to the green light, there is no milk to recover the destruction of the system, there is no routine supervision loopholes, simply "personal behavior" is simply impossible Completed tasks. Therefore, in the face of the "revolutionary milk" incident, Mengniu should have profoundly rethought the issue of the management system and make a responsible account of the public.

Recycling of renewed milk is a must, but the public is more concerned about how much of the 3,000 cases of problem milk have been sold since the market was listed. How can the consumers of purchased and already consumed foods be compensated in accordance with the law? Only these problems are solved. In order to remedy the situation, consumers' rights and interests will be safeguarded. Regrettably, in the official release, although Mengniu shyly proposed to "improve management measures," it did not mention sales data and compensation issues. This high-profile "dodge" blurs responsibilities and inevitably raises doubts. Mengniu's determination and sincerity in dealing with the "revolutionary milk" incident.

Faced with food safety issues, this coping style is no stranger to people. In recent years, Mengniu’s product problems have frequently occurred. From the melamine incident to the Temso OMP incident, from the “poisonous milk” incident to the “dirty ice cream” issue, Mengniu has been plagued by scandals, but it can deny the existence of problems on the one hand and vigorously on the other. "Fire extinguishing" gives people the impression of "not to fall through the storm".

However, judging from the long-term development of the company, the momentary “fixation” is not reliable, it does not solve the deep problems of business management, development methods, does not correct the relationship between corporate interests and consumer interests, and does not effectively assume a “dedication” For the responsibility of human health milk manufacturing service providers, problems will only come and go. This is exactly the root cause of Mengniu's "illness" and the biggest crisis. It is reported that after the "poisonous milk" incident occurred, Mengniu's sales in the first-tier cities fell sharply and stocks fell sharply. Disappointed consumers are "voting with their mouths."

Sun Yiping, president of Mengniu, said a few days ago, "We firmly believe that through continuous and consistent actions and changes, we will eliminate everyone's doubts step by step. In the end, we will regain our approval." In fact, Mengniu believes "not as good as consumers." It is firmly believed that only by taking responsibility for the responsibility of changing the milk and starting from the problem of conscientiously reviewing and improving the disclosure of each food scandal, people will truly see "change" and Mengniu will have tomorrow.