Medical information market engenders four business opportunities
After the release of the new medical reform program, the competitive trend of the medical information market is more obvious. However, the introduction of policies, the release of standards, and the availability of funds... 2009 is more like a pre-heating stage before the massive outbreak of the medical information market. A real large-scale outbreak will come in 2010, and domestic and foreign manufacturers are in the medical information market. The competition will enter a substantive phase. 　　 The new medical reform plan proposes that within three years, governments at all levels are expected to invest 850 billion yuan for medical reform. Among the 850 billion yuan, how much information investment is the most concerned issue for IT vendors at home and abroad. According to the IDC (Internet Data Center) consulting analysis and forecast, the investment scale of China's medical IT hardware, software and services market will reach 12 billion yuan in 2010. From 2007 to 2011, the annual compound growth rate of China's medical industry information investment scale is expected to reach 17%. The release of the new medical reform program has pushed up the IDC forecast. At the China Information Network Conference held shortly after the release of the new medical reform program, Rao Keqin, director of the Statistics and Information Center of the Ministry of Health, said that the investment in information technology construction investment in the new medical reform of 850 billion yuan "will definitely be more than 10 billion." The medical information market, which originally contained huge business opportunities, was rapidly boiled because of the release and implementation of the new medical reform program. Whether it is a world-class enterprise or a local-level enterprise, whether it is a real-life experience or a company that has first entered the field, it has seen this tempting cake. A group of local IT companies that had no experience in hospital information systems began to rely on the excellent background to gradually involve water and sanitation informatization. The IT companies that have been immersed in this field for many years have also started a new round of interaction with the government and hospitals on a solid foundation. World-class IT companies such as Intel, Microsoft, Cisco, and IBM are speeding up research and development on the one hand, and working closely with health care organizations on the other. In response to the new medical reform, Neusoft established the “Neusoft Medical and Health Business Development Center†and launched a series of solutions covering the whole process of medical and health informationization with the electronic health record, electronic medical record and health digital dictionary as the standard. After the launch of the medical computer-specific machine in 2008, Lenovo continued to study the application characteristics of medical and health users, and will launch an upgraded medical special-purpose machine in 2010. Standard first behavioral medical information paving 　　 The standard question is a common topic in the field of information technology. In the past, for a long time, the development of informatization in the medical industry has been moving slowly in the process of exploration. The reason is slow, and it is also subject to the problem of standardization. China's medical and health informationization has problems such as system segmentation, mutual independence, non-uniform and non-standard business processes, weak theoretical research, and late start of informationization standards research, which seriously hinders the progress of informationization in the medical industry. Information standards are the basis for the interconnection of medical information and the necessary prerequisite for the construction of medical and health information. After the implementation of the new medical reform plan, the Ministry of Health Informationization Leading Group Office and the Health Information Standards Professional Committee of the Ministry of Health issued the basic structure and data of health records on May 19, June 4 and August 4, 2009. Standards (Trial), Guidelines for the Construction of Regional Health Information Platforms Based on Health Archives (Trial) and Basic Structures and Data Standards for Electronic Medical Records (Draft for Comment). The release of such high-standard and high-density information standards is unprecedented in the development of medical and health information, fully demonstrating the strength and determination of China in promoting the standardization and standardization of medical and health information. Director Rao Keqin of the Statistics and Information Center of the Ministry of Health pointed out that the focus of medical and health information construction is to "build three foundations, build a three-level platform, and enhance business application systems." The core of “three basics†is to speed up the construction of medical and health information standardization. First, establish a national unified and standardized resident health record; second, establish a national electronic medical record basic structure and data standards, including electronic medical records and hospital management. The information system construction program; the third is to establish a national health information data dictionary. "Only by laying these three foundations, can we promote the construction of regional health information platforms based on resident health records and electronic medical records; in order to make China's medical information construction into a standardized and standardized track, and on this basis, enhance each The application of the business field, to achieve data collection, sharing and exchange of business systems at all levels." Rao Keqin said. With the introduction of a series of supporting documents for the new medical reform, China's medical informatization has taken a crucial step in standardization and standardization, which will play an important role in the smooth advancement of the new medical reform. Four business opportunities in the information market 　　 Domestic and foreign companies with sensitive sense of smell have long smelled the business opportunities of medical informationization. Many multinational companies such as IBM, Siemens, Cisco, GE, and Microsoft have already made advances in the Chinese medical market. After the release of the new medical reform, the competitive momentum of the former fears is even more obvious. Re-interpreting the new medical reform plan and tapping the key words, industry insiders predict that there are four business opportunities in the medical information market in 2010. Business Opportunity 1: Telemedicine 　　 The new medical reform plan proposes to actively develop telemedicine for rural and remote areas. With the popularity of the Internet and the advent of the 3G era, telemedicine has become a strong demand for medical units at all levels. Telemedicine includes remote diagnosis, expert consultation, information service, online inspection and remote communication. It mainly involves three major modules: video communication, consultation software and videophone. It is reported that this year's national health information network for telemedicine consultations has invested more than 200 million yuan in the first phase of the project, and with the support of the new medical reform, the prospects for telemedicine are promising. Business Opportunity 2: Informatization Construction of Rural and Community Medical Institutions 　　 The construction of township hospitals and community health service stations is the focus of the new medical reform. The use of information technology enables rural residents to enjoy faster and more convenient medical services, and use information technology to achieve regional medical resource sharing between the community and the top three hospitals. The newly established medical service institution must be a zero starting point in the construction of information technology, and its market scale should not be underestimated. The implementation of the "Rural Health Service System Construction and Development Plan" proposes that by 2010, China should focus on the construction of township health centers, and improve the county, township and village health service networks to provide conditions for improving the health of rural areas. The total planned investment is over 20 billion yuan. Business Opportunity 3: Electronic Medical Records and Resident Health Archives 　　 Electronic medical records and resident health records are the basic sources of information for medical informationization and one of the important contents of this new medical reform. The patient medical procedure that has been implemented in the electronic medical record room and the important record of determining relevant medical responsibility are important basis for the medical operation to be performed, and also an important part of medical information construction, in terms of reliability, stability, safety, etc. Performance is higher than other industry requirements. Therefore, the use of electronic medical record system must establish a highly reliable security mechanism, ensuring hospitals in multi-level security design such as identity authentication, distributed rights allocation mechanism, database security, document security, domain security and system encryption lock. The safe operation of the information system (HIS). Further improving the safety, reliability and seriousness of electronic medical records and health records has become an important means for relevant IT vendors to explore business opportunities. Business Opportunity 4: Regional Medical Organization Resource Sharing 　　 In the new medical reform plan, it is proposed to establish resource sharing among hospitals through informationization, so as to achieve optimal integration and maximum synergy of medical service resources. Therefore, it is a top priority for medical institutions to establish a patient-centered digital management information system and realize the integration of various business information systems. Therefore, IT vendors should consider how to help medical institutions solve integration problems between old and new systems, and help complex integration and sharing problems between different applications of heterogeneous platforms.
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Ten billion information market into IT gold mine